Mary, the founder of Ida Louise, in a red-orange dress

The Ida Louise line · Mooresville, NC

Everyday luxuries, by Ida Louise

Candles, laundry care and clothing, from the same eye behind 27,000+ pieces sold live on Whatnot.

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New to Whatnot? Here's how it works

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Every piece, a small treat.

Candles, laundry care and clothing, each made for Ida Louise by partners we know.

Shop everything
Home Fragrance

Home Fragrance

Candles, reed diffusers, wax melts and room spray
Laundry Care

Laundry Care

Laundry detergent, stain spray and wool dryer balls
Clothing

Clothing

Linen, dresses, sets and knits

Now in season

The Fall Collection.

Four fall scents, in candles, reed diffusers, wax melts and room spray.

  • Sugared Pumpkin
  • Autumn Woods
  • Cashmere Fig Tree
  • Cinnamon Toast
Shop the Fall Collection

Hand-poured candles in green bubble glass, gift-boxed diffusers, melts and spray.

Mooresville
North Carolina
Marketplace Ave, 2021
Marketplace Ave, 2021

Meet Mary

The woman behind Ida Louise.

The boutique is named for Mary's grandmother, Ida Louise. It started with a folding table at a neighborhood pop-up, grew into a shop on Marketplace Ave, and found its real home on live shows. Today women from all over the country tune in to shop with Mary.

  1. 2020 A folding table and a stack of sweaters at a neighborhood pop-up.
  2. 2021 Ida Louise Boutique opens on Marketplace Ave in Mooresville.
  3. 2024 In the shop's last twelve days, the first live shows are an instant hit.
  4. 2025 The shows move to Whatnot, and Ida Louise becomes Mary's full-time work.
  5. Today Two studio sets, and a show most mornings.
Sunset over Lake Norman from a wooden dock

Mooresville · Lake Norman

Where every morning starts early.

Ida Louise lives in Mooresville, on Lake Norman. Mary's favorite way to enjoy it is a table at a lakeside restaurant. Boat days mostly wait, because the show starts early.

New to Whatnot?

Shop live with Mary in three steps.

Her shows feel more like a morning show than an auction: relaxed, fun and never rushed.

  1. Open Whatnot

    Download the free app, or use whatnot.com in your browser.

  2. Follow @idalouise

    Find Mary by her username and tap Follow to get show alerts.

  3. Watch the show

    Tap Buy It Now anytime, or bid live during the morning show.

Shop on Whatnot Read the full guide

Rather skip the app? Everything in the Ida Louise line can also be bought right here. Shop the line

The Insider List

First to know, every time.

Early access to new arrivals, pop-up shows and giveaways. One list for both Ida Louise sites.

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Text VIP to 833-412-1562

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Our sister site

Looking for designer pieces? Visit Ida Louise Designer.

Authenticated designer bags, clothing and shoes, plus consignment.