New to Whatnot?
Shop live with Mary, step by step.
Whatnot is a free live-shopping app. Most mornings, Mary goes live there with the Ida Louise line and pieces she has found for her buyers. You can watch, chat and buy right from the show.
Three steps
From first tap to first find.
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Open Whatnot
Download the free app on your phone, or use whatnot.com in your browser. Sign up and add a payment card, so you're ready when something catches your eye.
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Follow @idalouise
Search for idalouise, or tap Shop on Whatnot on this site. Tap Follow, and Whatnot will let you know when Mary goes live.
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Watch, then buy
Tap Buy It Now on any listing, anytime. During the show, Mary also runs auctions: tap to bid, or just watch and enjoy.
Rather skip the app? Everything in the Ida Louise line can also be bought right here. Shop the line
What a show is like
More morning show than auction.
Her shows feel more like a morning show than an auction: relaxed, fun and never rushed. Women from all over the country tune in, and they come back for Mary as much as for what she's holding up.
Most days she's live by 6 a.m. Eastern and stays on for hours.
Good to know
Whatnot, answered.
Is Whatnot free?
Yes. The app is free to download, and you can also shop at whatnot.com in your browser. You pay only for what you buy.
Do I have to bid?
No. Many pieces are Buy It Now: tap, and it's yours at the listed price. During the show, some pieces are sold by auction. Bid if you like, or just watch.
How do I find Mary's show?
Search for idalouise in the Whatnot app, or tap any Shop on Whatnot button on this site. Follow her shop and Whatnot will alert you when she goes live.
When is Mary live?
Most mornings by 6 a.m. Eastern, and she often stays on for hours. Follow her on Whatnot to get an alert when a show starts.
Can I buy without the app?
Yes. Everything in the Ida Louise line can also be bought right here on this site, with shipping calculated at checkout.
How do I hear about new pieces?
Join the Insider list: text VIP to 833-412-1562. It's one list for both Ida Louise sites.
By texting VIP, you agree to receive promotional messages from Ida Louise, LLC sent via an autodialer. Not a condition of purchase. Up to 4 msgs/month. Msg & Data rates may apply. Text STOP to opt out. Text HELP for assistance. No mobile information shared with third parties. Terms · Privacy
Ready?